Artwork Management System
The Product aimed to resolve critical scalability issues stemming from a traditional, manual artwork approval workflow - a strategic digital transformation initiative aimed at modernizing the content delivery process for a leading Energy Drinks brand.
This project was a strategic digital transformation initiative aimed at modernizing the content delivery process for a major CPG brand.
The product's primary objective was to empower Marketing Teams and Designers (Target Users) by replacing their highly manual, paper-based artwork review process with a centralized digital system. This system delivers value by providing an efficient, single source of truth for artwork review and approval, effectively eliminating production bottlenecks and reducing costly errors.
The measurable business benefit was to enable the client to scale creative operations significantly, thereby increasing Return on Investment (ROI) for every piece of marketing and packaging content created.
Productivity & Capacity: Increased team capacity by 30%, enabling them to handle more projects without additional FTE investment.
Asset Quality: Reduced artwork duplication and asset sprawl by 60% through centralized version control.
Time-to-Market: Improved On-Time Delivery (OTD) rate to over 70% for packaging and marketing projects.
Risk Mitigation: Minimized costly errors and reworks by establishing an automated, transparent approval audit trail.
The initiative was launched to resolve critical scalability issues stemming from a traditional, manual artwork approval workflow. The original process necessitated printing physical artwork and securing feedback through tedious, in-person, table-to-table reviews, resulting in excessive cycle times and high risk of version control errors.
Our approach began with comprehensive user research and Job-to-be-Done (JTBD) documentation to map the as-is journey, capture core pain points, and define expected outcomes. After validating technical feasibility and securing critical user buy-in via a rapid Proof-of-Concept (PoC), we implemented an Agile product development strategy with business-critical features prioritized for phased delivery.
The final system successfully automated the entire content lifecycle: from artwork request, designer upload, centralized online review with transparent feedback loops, multi-stakeholder approval, and secure digital publishing for final consumption by packaging and marketing teams.
Phased Delivery & Partnership: Secured a multi-year contract and managed product delivery through distinct phases, ensuring continuous value delivery and alignment with evolving business needs.
Workflow Digitization: Successfully implemented in-app review and annotation tools, eliminating physical printouts and digitizing the entire feedback and revision loop, which drastically improved accountability and auditability.
Strategic Governance: Established a stringent governance model, including Quarterly Business Reviews (QBRs) focused on live KPI metrics with senior business users, ensuring continuous alignment of product value with strategic organizational goals.
Account Growth: Leveraged the product's success and validated metrics to drive account expansion, leading to system adoption across new business units and securing opportunities for integrating additional content workflows.